Case Study

McLaren Shadow Project

The brief:

The McLaren Shadow Project was part of the newly-launched McLaren esports programme, which had the aim of finding the brightest and the best racing talent in esports. Following on from the hugely successful ‘World’s Fastest Gamer’ competition which saw Rudy Van Buren crowned champion, this year’s finalists had the chance to join McLarens development programme. Following qualifying events online and on the ground events in China, Latin America and the Middle East which saw over half a million contestants take part, 8 semi-finalists were invited to McLaren Technology Centre in November where they battled against each other on Real Racing 3, Forza Motorsport 7, iRacing and Rfactor 2 and competed for 3 places in the Finals.

What we did:

This was live streamed to the official McLaren YouTube channel as were the Grand Finals which saw Igor Fraga crowned champion. The engineering behind the event was particularly complex. Acquiring 8 gamer feeds across multiple platforms as well as multiple broadcasting spaces, it took a great deal of thought where both NDI and SDI routes were considered. Ultimately, we opted for a combination of both solutions meaning we had a redundant workflow in case any feeds dropped.
Production comms were also an important element of the broadcast which needed an incredible infrastructure put in place. With over 70 people on comms, including gamers, translators, production crew and host, we setup a sophisticated grouped system meaning we were able to interview drivers, have dedicated conversations with the host and production feedback without flooding the network with irrelevant chatter. The show contained multiple production areas including the game feeds with PiP, Shoutcasters, green room interviews and a series of high-end graphics and VTs which increased the production values infinitely.


This was a huge success and has been recommissioned for 2020.