regular live webcasts
Groovy Gecko’s close relationship with this company has been a constant innovation. Working on a large number of webcasts for them since 2005, we’ve delivered successful and at times, bespoke solutions while at the same time gaining the trust of one of the world’s largest organisations.
Our client needs to consistently deliver high quality live webcasts to their internal and external audiences. We were first approached by them to set up and deliver the live webcasts for their 4Q full year 2005 results, and starting from a small number of streams, we’ve constantly worked with them as a partner to create new features based on their needs. We did this on a granular level, taking feedback from each business unit rather than general overall feedback, which allowed such a large company to receive personalisation and customisation which was key.
our first event with them.
The first project we did with them, their 4Q results, was a fully managed multi-session event with a break in the afternoon, utilising our auto-rollover staging, where we move between live and offline throughout the day. They wanted a bespoke stats interface so they could track the popularity of video and other KPI’s of each webcast and compare and contrast that over years by sector and business unit so they could justify ROI, which we built into our Live Presentation System (LPS) that eventually turned into our SaaS product, EckoEnterprise. Our first project with this client developed into a strengthened relationship where they eventually became an intimate stakeholder and product owner of our EckoEnterprise platform. Their feedback from different business units helps us improve the platform constantly.
What we do.
On average, we work on about 15-20 business units of theirs around the world, meaning we do a substantial amount of internal and external streams. We live stream their quarterly results of financial external reporting as well as occasional reviews including their Energy Statistics Review where they present research about the nature of the energy market globally. They like using our platform because each business unit can customise the stream to their own look and feel as well as incorporating their own KPI’s and analytics. All GDPR regulations are strictly adhered to and anonymised.
Events that we’ve done with them include charity events such as their Helios awards and Follow The Sun, which in 2015, was a video conference room setup starting in Singapore and gradually moving around the world to the UK and US where each unit would discuss their sector and details. Other events covered a wide range of topics including LGBTQ+ rights and information when the company enacted their first gay CEO. We also set up welfare solutions so their staff could access 20 live TV channels for them and their families while they were working in remote locations overseas.
For their live webcasts, our team manages the integration pieces of comms and workflows whether that’s streams and teams, so we use the GG hub to acquire feeds from the company around the world to create a seamless live experience, while LiveU allows us gain a broadband connection on-site when necessary. At the GG hub, we’re able to acquire remote videos and audio from their local feeds and accommodate anything from polycom cisco conferencing hardware to virtual Skype to Zoom.
We started slowly with this company, carrying out a few streams, with steady growth over the years as they’ve realised the value of streaming and webcasting. We now stream about 140 live presentations a year for them.
How have the events evolved over the years?
We’ve made sure over the years that we’ve been receiving constant content and technical feedback from this company. We’ve specifically built into the system a feedback form that is pushed after every webcast so we’re able to constantly improve our clients’ experience. We’ve integrated functions and features such as polling in our LPS as a result of working with them. We have a very sophisticated question moderation workflow that allows us to handle multiple languages and translations as well as legal council to implement how changes are made which has come from feedback and discussions of the company’s needs over recent years.
They also use our clipper tool from our REALM tool suite for their Statistics review to share clips to social media as their social team had a requirement to take the immediacy of an on-demand version of live, breaking news to share while a broadcast was still live, which we had a solution for.
We’re solving the problem of many people watching live video inside a firewall with peer to peer technology. When there is a lot of traffic on the standard 1 to 1 stream, there’s potential to break the network and internal systems. So we incorporate secure peer to peer functionality that safeguards the integrity of the network to allow critical ERP systems and business applications (email browser etc.) to function properly. This has been integrated natively into our EckoEnterprise platform. With our hive integration, our platform can work on a network level instead of an application level which has greatly benefited this company recently. Microsoft teams is an example of an application as a platform that is peer-assisted using hive. Inside the video stream, we use Theo player with a Hive plugin, taking advantage of Hive’s efficiency.
Q4 Stream Example
For the webpages, our engineers created branded custom templates with pre-registration fields so that the client could monitor the number of people who had registered and which company they were from. Data collation was very important to this company as they are keen to deliver their results to the right people. As with all webcasts, risk mitigation is a key priority for our business and the whole delivery underwent a number of tests to ensure a resilient solution had been put in place. From an initial bandwidth recce at the client’s venue, hosting the pages on load balanced servers, multiple cross browser testing and having a second stream in case of failure on the first, all ensured we delivered a seamless webcast to both viewer and client.
A software test was added to the pre-live pages. The test allowed viewers to log on and test a number of streams at various bit rates so they could determine which worked better with their internet connection. This pre live test meant the majority of viewers could seamlessly log on to the live webcast and not miss any of the webcast.
On the live day, we took Groovy Gecko encoding equipment, setup, tested and used the connectivity at the venue. Two of our engineers were onsite on the day of the webcast, one monitoring the streams while the second pushed the slides to the webpages in synchronisation with the key note speakers. Following the conclusion of the webcast, an on-demand indexed replay was made available on demand where viewers could login and watch the webcast at their leisure. Groovy Gecko incorporated our Instant Insight stats package which allowed the client to view stats for both the live event and on demand video to see the number of viewers and data consumption in real time.
Although this company has embraced EckoEnterprise in the last 15 years, new solutions like teams and streams and peer to peer technology act as a complimentary components that we work alongside. Each business unit will have different requirements for things like production values, statstics, and reporting, so we’re here to work flexibly with what they need to get the job done. We’re committed to change and working with integrating with other platforms and EckoEnterprise’s unified comms adapter brings in feeds from Microsoft teams and other third-party products to streamline the experience. We use the EckoEnterprise LPS because it gives a consistent look and feel to security across all of our clients’ webcasts, ensuring consistency, security, quality, branding and reporting across this company’s business units.
Feedback from the client: “I wanted to email you to say what a fantastic job you did to help deliver the live webcast for us. This was a complex webcast requiring a measured approach and high level of attention to detail and redundancy. The presenters, including the CIO, found it well planned and professionally run. The successful planning and implementation shows that we have one of the best if not the best webcasting solutions out there. A big thanks to all the team – an excellent job!”