DECCA (UNIVERSAL MUSIC GROUP)

Global Listening Party: Aurora’s Album Launch on YouTube with Shopify Integration

Relive the unforgettable experience of Aurora’s album launch as fans from around the world came together for a mesmerising listening party streamed live on YouTube. Witness 12 video feeds from diverse locations, engaging Q&A sessions, and exclusive insights seamlessly integrated into a captivating show.

BACKGROUND.

The objective was clear: to orchestrate a global listening party that would transcend geographical boundaries and unite Aurora’s fanbase worldwide. With 12 video feeds from diverse locations, including Australia, Taiwan, Netherlands, Syria, Turkey, USA, Mexico, France, Chile, Philippines, Brazil, and Norway, the aim was to create a seamless and immersive experience that showcased the album’s universal appeal.

our solution.

Leveraging our expertise and Vmix technology, Groovy Gecko seamlessly integrated 12 video feeds from Aurora’s global fanbase into a single mix for the live stream. The show featured the debut of ‘What Happened to the Heart,’ captivating playlists graphics, and engaging Q&A sessions with Aurora herself from Universal Music’s studio.

Throughout the event, viewers were transported on a journey across the globe as we spotlighted country feeds in a main video window, cycling through each location to ensure every fan felt represented. The smaller videos surrounding the main player served as a constant reminder of the event’s global reach, highlighting the diverse and widespread support for Aurora’s music.

We also integrated Shopify onto the live stream, allowing viewers to seamlessly purchase products while enjoying the show, enhancing engagement and driving conversions in real-time.

RESULTS.

The response was overwhelming, with thousands of fans tuning in from every corner of the world to join Aurora’s album launch celebration. The event was not only a testament to the power of music in bringing people together but also a showcase of Groovy Gecko’s ability to create immersive and unforgettable live streaming experiences.

The client’s feedback spoke volumes, expressing gratitude for transforming their vision into a reality and delivering a truly special and emotional event enjoyed by fans worldwide. With thousands of hearts touched and countless memories made, Aurora’s album launch on YouTube will be remembered as a milestone in her career and a testament to the global power of music.

“Just wanted to say a huge thank you for pulling off what seemed to be impossible and making it a real, beautiful, emotional event, enjoyed by thousands around the world. It honestly felt so special. Aurora was absolutely buzzing about it afterwards. Quite literally couldn’t have done it without you! You guys are in a different league. XXX ❤️❤️❤️❤️❤️❤️🤟” Decca (Universal Music Group)

CONCLUSION.

Groovy Gecko remains committed to pushing the boundaries of live streaming and creating immersive experiences that captivate and inspire audiences worldwide. The success of Aurora’s global listening party is a testament to our dedication to excellence and innovation, and we look forward to continuing to redefine the future of live events in the digital age.