F&F Home: Tiktok Live, Influencer led Event.
BACKGROUND.
OUR SOLUTION.
Understanding the balance of authenticity and quality, Groovy Gecko proposed a creative solution that blended handheld DSLR cameras with professional production capabilities. We chose to use wireless DSLR cameras for maximum flexibility, which allowed us to film the set as if it were natural, dynamic footage captured on a mobile phone. By using wireless audio, comms, and streaming solutions, we ensured seamless integration while maintaining an organic, on-the-ground feel.
The set, constructed in a studio in East London, was designed to look like a stylish apartment, housing F+F Home’s products. The influencer-led 90-minute event included a walkthrough of products such as bedding, dinnerware, and bathroom accessories. We purposely avoided stabilisation rigs, keeping the camera work raw and authentic, as it would appear in typical TikTok content.
Our team executed the shoot in 9:16, the ideal aspect ratio for TikTok, creating a fully native experience for the viewers. To enhance the show, we included interactive graphics and product showcases, making it feel fresh and engaging while keeping the content easily accessible for TikTok’s younger demographic.
One of the key trends in live streaming that we leveraged was “live shoppable” – a rapidly growing trend where products can be showcased and purchased directly through the live stream. This allowed the audience to purchase F+F Home products while interacting with the show.
“Thanks again for all your help throughout this. Was great to have all the team on the shoot. It went really well, and everyone was thrilled with the final output.”
THE RESULTS.
The TikTok live stream proved to be a significant success, surpassing 40,000 views, a remarkable achievement for the client’s first TikTok live event. The interactive format, coupled with seamless integration of the F+F Home product range, caught the attention of viewers, encouraging interaction and engagement.
The show’s success wasn’t just measured by views; the engagement was evident through the live chat, product clicks, and emoji reactions that flooded the screen throughout the session.
The authenticity and mobile-first approach resonated well with TikTok’s younger audience, allowing F+F Home to connect with potential customers in a fresh and modern way.
Groovy Gecko’s work with F+F Home demonstrates the perfect balance of elevated production quality while maintaining authenticity for a mobile-first audience. By integrating advanced production solutions like handheld DSLR cameras, wireless audio, and interactive features, we were able to deliver an impactful TikTok live stream experience that met both the client’s objectives and the platform’s dynamic nature.
The success of the event highlights the growing importance of live shoppable content and native video formats on platforms like TikTok. It also serves as a great example of how Groovy Gecko’s creative and technical expertise can help brands like F+F Home reach new audiences through engaging live-streaming experiences. Looking to elevate your brand’s live stream production while keeping it authentic and engaging for mobile-first audiences?
Reach out to Groovy Gecko today to find out how we can bring your brand to life with a creative, flexible live streaming solution.
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