AMAZON 

Microsoft Surface Pro Copilot+ launch for Amazon Storefront

As part of the launch activity in Europe for its new Surface Pro Copilot+ device Microsoft wanted to create a Storefront experience for users on Amazon. This comprises a campaign/product page with live or as live video which details the unique features of the product and answers key customer questions.

BACKGROUND.

The objective was to create content for both the German and UK markets which closely matched the look and feel of existing Microsoft promotional material. The content would feature a discussion between an influencer and a Microsoft expert from each territory covering the key features of the products and answering common user questions.

our solution.

Working directly with Amazon and Microsoft we scouted locations in London as well as supplying both English and German speaker producers. Both producers helped co-develop the scripts with Microsoft and Amazon to make sure they worked effectively for Storefront.

Over the course of a single day’s shoot we then worked with all four presenters to deliver an entertaining and engaging pieces of content. Despite one of the German presenter’s flight being cancelled and them not being able to make the shoot our experienced team were able to adapt on the fly to include remotely filmed elements from the second presenter which were captured at a later date.

Groovy Gecko oversaw some script development, location scouting, all production and editing as well as photography of the shoot to capture additional elements for the campaign.

RESULTS.

The campaign pages attracted millions of visitors with hundreds of thousands of those visitors being completely new to the Microsoft store. This translated into thousands of units being sold

"Just wanted to say a huge thank you for pulling off what seemed to be impossible and making it a real, beautiful, emotional event, enjoyed by thousands around the world. It honestly felt so special. Aurora was absolutely buzzing about it afterwards. Quite literally couldn't have done it without you!  You guys are in a different league. XXX ❤️❤️❤️❤️❤️❤️🤟" Decca (Universal Music Group)

CONCLUSION.

Groovy Gecko remains committed to pushing the boundaries of live streaming and creating immersive experiences that captivate and inspire audiences worldwide. The success of Aurora's global listening party is a testament to our dedication to excellence and innovation, and we look forward to continuing to redefine the future of live events in the digital age.

SERVICES USED.

• Live Production Services                                                                                                                                                                                                               

Showcase your products with Groovy Gecko's comprehensive Production Services. Get in touch with us today.