We worked with The Economist to deliver a 24-hour rolling live stream of a LBGTQIA+ diversity conference starting in Hong Kong and finishing in New York.
This live streamed event tackled the tough regional issues around a single common question: what is the cost to businesses of LGBT+ discrimination? It brought together hundreds of executives, thought leaders, politicians, sports stars and activists, as well as Economist editors. The speakers analysed why inclusion is good for the economy and the firms that embrace it. They explored best practices for employing and engaging LGBT workers, and how to market effectively to LGBT consumers. On all three continents, there was also discussion of how business can play a leading role in advancing inclusion in places where they operate that currently have cultures or laws that are hostile to LGBT+ people.
Objectives.
A 24-hour, global event starting in Hong Kong, handing over to London and then to New York. Each location was connected to the other with London as the hub, so that for the handovers, everyone could see and hear each other and interact live. In each location, we had a multi-camera system with vision mixing and this was sent to the streaming hardware which then sent all the signals back to the central London hub.
What we did.
Pride and Prejudice is the Economist’s largest ever event, taking place in Hong Kong, London and New York. We delivered a live, 24-hour stream onto the publisher’s Facebook page, website and the dedicated Pride and Prejudice website. The stream was delivered using our Live Presentation System (LPS), which incorporates Groovy Gecko’s social streaming platform, enabling delivery of fully produced live interactive video content into social media posts. The LPS also includes full support for mobile devices, as well as the ability to collect world-class statistics and tracking information from webcasts. The online audience were able to post questions via the Facebook page to be answered live by the London panel, which included Sir Martin Sorrell, CEO of WPP, Inga Beale, CEO of Lloyd’s, John Brennan, Director of the CIA, and retired NBA player, Jason Collins.
the results.
24 Hours
live streamed
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