Westminster City Council
council live Q&A
Groovy Gecko were approached by Westminster City Council to live stream a Q&A to give Westminster constituents the opportunity to ask questions directly to their leaders on pressing matters amidst coronavirus.
After a successful first event streaming the Westminster City Council Q&A, they decided to turn it into a series of interactive live streams where people asked questions to Westminster Leader, Cllr Rachael Robathan, about how the council is helping Westminster residents and businesses through coronavirus.
What we did.
For each event, we set up two cameras and had crew on-site with safe distancing and PPE measures in place to carry out the stream safely. Our remote team managed the feeds and moderated the questions using our REALM Live Questions technology, sending approved questions directly to the host.
This was the first time Westminster Council did a live Q&A with their constituents and was a pilot for a potential series of streamed interactive Q&A sessions with the leader of the council via Facebook. This event was seen as a positive first step in finding a way to involve the community during a difficult time.
Westminster Council were very pleased with the results of the streams and high level of interactivity, including 48 questions sent in and 21 questions answered in the first 30-minute stream. The first stream saw over 500 people tune in live with the current combined total views of the streams at over 2,500. Compared to the averages of Westminster Council’s other videos on Facebook, these stream had 13 times the average viewing time, 657 times more comments, 75 times more shares and 18 times more reactions.
live questions sent in the first stream
more comments than their average FB video