Channel 4 Embraces IP Delivery to Attract Younger Viewers

Groovy Gecko was on a panel with Channel 4’s Kate Quilton at the recent Streaming Media Europe event in London. To reach a target demographic, traditional broadcast and IP delivery need to go hand-in-hand, says Channel 4.

Read the full story and watch the video at the link below to hear how IP delivery is helping Channel 4 reach younger viewers –