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Channel 4 Embraces IP Delivery to Attract Younger Viewers

Groovy Gecko was on a panel with Channel 4’s Kate Quilton at the recent Streaming Media Europe event in London. To reach a target demographic, traditional broadcast and IP delivery need to go hand-in-hand, says Channel 4.

Read the full story and watch the video at the link below to hear how IP delivery is helping Channel 4 reach younger viewers – http://bit.ly/W0tQmE