On Tuesday 26th July, Jamie Cullum launched The Big Audition at London’s PizzaExpress Jazz Club — a nationwide search to find the next big name in live music. With the chance to win £5000 to kick-start your music career and a chance to perform at the Pizza Express Jazz Club in Soho — the venue that gave Jamie his big break. To launch the event, Jamie played an intimate gig at the PizzaExpress Jazz Club and, in an industry first, the set list was determined by the twitterati. Fans were able to tweet song requests to #TWEETBOX while Jamie played.
Groovy Gecko helped capture and encode the event so that it could be uploaded almost immediately on the PizzaExpressTube YouTube channel and seen by a much wider audience to help spread the word of The Big Audition. The gig also used the Groovy Gecko management technology to allow the moderation and display of tweets live in the venue while Jamie was playing so he was able to pick requests to play.