December saw the official launch of the Nike T90 Laser III into Facebook. Fans of the Spanish footballer, Fernando Torres, were able to watch an interview with him and comment via their Facebook accounts.
Craig Moehl, CEO, Groovy Gecko, commented: “The Agency were impressed by the rapid and seamless technical integration. Viewers commented on the quality and smoothness of the video. The Client was overjoyed by the success of the event. Clearly there is a demand for a high-quality streaming video experience to complement the social networking. Seamless experiences build brand affinity and site-stickiness and that is what it’s all about.”