The last couple of weeks have been pretty busy for us over here at Groovy Gecko. Busy, being an understatement! We’ve had the pleasure of partnering with some amazing, high-profile brands as well as exhibiting at BVE 2017, where we live streamed a 360° video directly into Facebook. A great start to 2017!
As a Facebook Video Publishing Partner, we know a thing or two about Facebook Live streams. So, when Waitrose planned to live stream an interactive pancake-making masterclass on Pancake Day directly into Facebook, they naturally turned to us for assistance. Presented by John Whaite (Great British Bake Off champion 2012) and accompanied by Waitrose cookery school chefs, the 39-minutes stream was viewed by 238,000 users despite the page only having 378,626 page likes. A total of nearly 63% of Waitrose’s total page likes. Viewers were given tips on making the perfect pancake and were also able to ask questions in the comments section which were answered by the chefs. Waitrose also wanted to enable viewers to vote on certain aspects of the masterclass, such as which filling to use. Thanks to our polling feature, it was able to do this without any problems. In total, the stream had 1.2k likes, 175 shares and 549 comments. A great success!
Excitingly, we’ve also been involved in a one-of-a-kind event with Nike. To celebrate the launch of the newest version of its Hypervenom football boot, on March 1st Nike live streamed a head-to-head tournament between some of the biggest names in football. Not only did we oversea the 12 camera shoot to create the event but we also delivered the stream into Facebook, VK and Twitch.
Viewers on Facebook were given the opportunity to influence the competition by voting for the player they believe had the most style in each round by clicking on the appropriate reaction. The winner of each poll then received a bonus 500 points. The high-profile event featured the likes of Didier Drogba and Ian Wright as judges, as well as players such as Christian Benteke and André Silva, the latter winning the tournament. The event was hugely popular, reaching 2.7 million views on top of 7,687 shares. Hypervenom 3 was officially go!
For us what is most interesting about these two examples it they use the same tools to deliver experiences that cover both ends of the editorial spectrum.
