Online Conference Platforms.

Online conferences have become increasingly popular in recent times, and for good reasons. They are a fantastic way to reach a wider audience and connect with people from all over the world. With the right online conference services, businesses can plan and execute successful virtual events that achieve their goals. In this landing page, we’ll cover what an online conference is, how it works, the importance of online conferences, tips on how to run a successful one, and the pros and cons of hosting an online conference.

What is an online conference?

An online conference is a virtual event that takes place over the internet. Instead of an in-person gathering, participants meet virtually through online conference services. These conferences can include a range of activities like keynote speeches, panel discussions, breakout sessions, and networking opportunities.

How do online conferences work?

Online conferences take place using video conferencing tools and platforms that allow participants to see and hear each other in real-time. Attendees can join the conference from anywhere, as long as they have an internet connection. The conference can take place on a website, through an app, or on a third-party platform.

Why are online conferences important?

Online conferences offer a wide range of benefits for businesses, including reduced overhead costs, more accessibility for attendees, and increased sponsorship potential. They also allow for the creation of a content library, which can be used for future marketing purposes. Additionally, in today’s world, with the ongoing pandemic, online conferences provide a safe alternative to in-person events.

Tips on how to run a successful online conference

When it comes to hosting an online conference, planning is key. Here are some tips on how to run a successful online conference:

  1. Define goals: Identify your objectives for hosting an online conference. This will help guide your planning and execution.
  2. Plan ahead: Start planning your online conference well in advance, as it takes time to secure speakers, promote the event, and ensure that everything runs smoothly.
  3. Choose a format: Choose a format that suits your goals and audience, whether it be a panel discussion or a series of keynote speeches.
  4. Invite good guest speakers: Identify and invite guest speakers that will add value to your conference and engage your audience.
  5. Pick a good platform: Select a platform that suits your audience and goals. At Groovy Gecko, we can help you choose the right platform for your conference.
  6. Promote the conference: Promote your conference through social media, email, and other marketing channels to reach your target audience.
  7. Monitor results: Track attendance, engagement, and other metrics to evaluate the success of your online conference.

Online conference process

At Groovy Gecko, we follow a streamlined process to help you plan and execute your online conference successfully. Our process includes:

  1. Consultation: We’ll discuss your goals and objectives for the conference, as well as any specific requirements you may have.
  2. Planning: Our team will work with you to create a detailed plan, including a schedule, format, and list of speakers.
  3. Pre-production: We’ll help you with technical set-up, including equipment checks, internet connectivity, and platform selection.
  4. Live Production: Our team will manage the live production of your conference, ensuring that everything runs smoothly.
  5. Post-production: We’ll provide post-production support, including the creation of a content library and analytics reporting.

Pros of online conferences

There are many benefits to hosting an online conference, including:

  1. Reduced overhead costs: Online conferences can be more cost-effective than in-person events, as they don’t require venues, travel, or accommodation.
  2. Possible lower entry fee: The reduced overhead costs can result in a lower entry fee for attendees, making the event more accessible.
  3. More attractive to attendees

Groovy Gecko's Process:


We'll begin by talking to you about your goals, budget, and timeline. We'll also listen to your ideas and provide suggestions based on our experience.


Our team will work with you to plan the event in detail, including the format, timeline, and content. We'll also identify the best shoppable platform to use, based on your needs and budget.


We'll help you prepare all the materials you'll need for the event, including presentations, videos, and other media. We'll also test all the equipment and connections to ensure everything runs smoothly on the day.

Live Production

During your live shopping event, we'll manage the technical aspects, including audio and video quality, streaming, and interaction with attendees. Our team will be on hand to deal with any potential technical issues.


After the event, we'll provide you with detailed analytics, including attendance figures, engagement rates, and other metrics. We'll also work with you to create a content library of the event, which can be shared with your team and used for marketing purposes.

    Pros of Online Conferences?

    Reduced overhead

    An online conference eliminates the need for a physical venue, catering, and other expenses associated with a traditional conference. This can lead to significant cost savings.

    Possible lower entry fee

    With reduced overheads, it may be possible to lower the entry fee, making the conference more accessible to a wider audience.

    More attractive to attendees

    Online conferences can be attended from anywhere in the world, eliminating the need for attendees to travel. This can make the event more attractive to those who might not be able to attend a physical conference.

    Content library is possible to create

    Since online conferences can be recorded, the content can be reused and repurposed. This means you can create a content library of the event that can be used for marketing and promotional purposes.

    Increased sponsorship potential

    An online conference offers greater flexibility for sponsors, including the ability to sponsor individual sessions or tracks. This can increase the revenue potential for the event.

    Cons Online Conferences?

    Experience gap

    Organizing an online conference can be more challenging than a physical event. There’s a learning curve associated with the technology and the process, which can be daunting for those who are new to online events.

    Technical difficulties

    Like any online event, an online conference is subject to technical difficulties, such as poor audio or video quality, or connectivity issues. It’s important to have a skilled technical team on hand to deal with these issues quickly and effectively.


    Online conferences are a cost-effective and accessible way to bring people together for a common purpose. By working with Groovy Gecko, you can ensure your online conference runs smoothly and delivers the desired results. From consultation to post-production, we’ll be there every step of the way to ensure your online conference is a success. Contact us today to learn more about our online conference services.


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