We are witnessing a growing trend from broadcasters looking to complement TV content with social streaming. When done well, it can really help increase consumer engagement on a huge scale and we have seen some great examples of it over recent months. At the recent Kit Plus Show, our CEO, Craig Moehl, talked about the marriage between broadcast and social streaming, what works, and what some of our customers have been doing in this arena.

In the latest issue of Kit Plus, you can read his take on what works and doesn’t work in the world of social streaming and broadcast.