The Goodwood Festival of Speed has just come to an end after a thrilling weekend full of cars, cars and more cars, oh and some motorbikes, too. Around 100,000 petrol heads per day were attracted to the three-day festival, featuring the best of classic and modern motor vehicles.
The Festival has a global audience, and a strong following. Many car fanatics across Europe will know about the famous 1.16 mile Goodwood Hill Climb. Nick Heidfeld still holds the record for the course, clocking a time of 41.6 seconds in a McLaren MP4/13 Formula One car back in 1999.
Having such a global following and a cap of 150,000 attendees per day, many fans are left unable to attend the festival. Renault Sport, with Goodwood’s blessing, decided to live stream a 360° feed from the grounds of the event on each of the three days, offering behind-the-scenes interviews and exclusive content. The HD feed was streamed directly into Facebook Live via the Renault Sport Facebook page, and displayed on large screens around the festival’s grounds. We at Groovy Gecko were chosen to assist Renault, owing to our experience providing unique and effective live streams to large audiences on Facebook Live.
Offering a summary of the best bits of the day, the live stream featured presenter Gary Champion introducing highlights and exclusive interviews. Renault also wished to increase the uniqueness of the stream, so it was decided that it would be shot in 360° video.
To read more about the 360° live stream, read the full article online on Streaming Media.
The live streams are still available to watch on the Renault Sport Facebook page here.
Image credit: Renault Sport