The Art of Engaging Webcasts

Last year, webcasts cemented themselves as a key component of marketing strategies for many different types of business. This is set to expand further over the coming years as most experts seem to agree that we are on the verge of an explosion of video in all its forms from the live streaming apps such as Meerkat and Periscope to the standardisation of companies using video to communicate to their key stakeholders.

Our Business Development Director, Jake Ward, discussed this trend and a number of ways to ensure your webcast is engaging in Digital Marketing Magazine.