Why live streaming is the most popular marketing technique

Mar 3, 2023

The advent of technology has led to many changes in the way we do things, including marketing. One such change is the increase in popularity of live streaming production. In recent years, live streaming has become the most popular marketing technique due to its many benefits.

More engagement.

Live streaming allows for real-time engagement with your audience. This means that you can interact with your viewers, respond to their questions and feedback, and keep them engaged in a way that is much more personal than other marketing techniques. With live streaming, you can create a more intimate relationship with your audience, which leads to greater engagement and a more positive brand image.


Make it feel personal.

Live streaming also allows for more human and creative engagement with your audience. You can use live streaming to create a more personal and engaging experience for your viewers. This can include using humour, storytelling, or other creative techniques to make your message more memorable and engaging.


Expand Your Audience and Maximise Your Results.

Live streaming can also help you reach a larger audience. You can use live streaming to reach people who may not be able to attend your physical events or who are located in different parts of the world. This can help you expand your reach and maximize your results.

If you’re looking for an agency to help you take your marketing to the next level, Groovy Gecko has the expertise, equipment and experience to get you started in live streaming. Whether you’re looking for a one-time event or ongoing live streaming, we can help. According to a study by Livestream, 82% of consumers prefer live video from a brand to social media posts, and 80% of consumers would rather watch a live video from a brand than read a blog post. This demonstrates the popularity and effectiveness of live streaming as a marketing technique. Live streaming production is the most popular marketing technique due to its many benefits, including increased engagement, a personalised experience, and the ability to reach a larger audience.

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