Over the past couple of years, the events industry has undergone a massive digital transformation, spurred on by unforeseen global circumstances. One of the most notable developments in this regard is the meteoric rise of virtual events. Whether for conferences,...
As social media platforms become the frontline of digital marketing, live streaming has emerged as a vital weapon in the arsenal of brands and individuals striving to solidify their online presence. Offering real-time, interactive experiences, live streaming is the...
Esports live streaming has drastically revolutionised the gaming landscape. Allowing avid gamers and fans to watch their favourite players battle it out in real time, it has fostered an engaging community culture. Its ascent is indebted to the meteoric rise of...
Live streaming has become one of the most popular ways for individuals and businesses to connect with their audience. From gaming to fitness, education and brand activations, live streaming has revolutionised the way we consume content. However, an important aspect of...
Live streaming has become one of the most popular ways to watch events, shows, and live performances in real-time. With the growing popularity of social media platforms & bespoke platforms, live streaming has become more accessible than ever, but with its rising...
If you’re reading this, there’s a good chance that you know that esports is pretty popular! With millions of viewers and players worldwide, the industry has exploded, and there are now many platforms available for streaming esports. In this blog, we'll be discussing...
Over the past couple of years, virtual events have transformed the way businesses host and attend events. While virtual events have been around for many years, it wasn't until the COVID-19 pandemic hit that they became increasingly popular. With travel restrictions...
Live streaming has become a powerful tool for content creators, brands, and businesses to connect with their audiences. As technology continues to evolve, the future of live streaming is filled with exciting trends and possibilities. In this blog post, we'll explore...
Live events have always been an essential part of the event industry. With the rise of technology, live event production has become more sophisticated and plays an integral role in delivering a memorable experience to attendees. In today's world, high-quality live...
Live social media streaming has become an increasingly popular tool for businesses to connect with their audience and boost engagement. In recent years, we have seen a surge in the number of brands using live social media streaming to promote their products and...
Webinars are a great way for businesses to reach out to a larger audience and generate leads. However, to maximize the ROI of webinars, it is important to have a strategy in place before and after the event. In this article, we will discuss how businesses can maximize...
With the rise of remote work and social distancing, online conferences have become the new norm. While they offer many benefits such as flexibility and accessibility, they also present unique challenges, especially when it comes to networking. In this article, we will...
Webinars have become a popular tool for businesses to generate leads, educate their audience, and promote their brand. However, promoting a webinar can be a challenge, especially with the competition in the digital world. In this article, we will discuss the best ways...
Live streaming has become an increasingly popular way for businesses to connect with their audience and promote their brand. With platforms like Facebook Live, Instagram Live, Twitch, YouTube Live, TikTok LIVE, and LinkedIn Live, there are a variety of ways to engage...
With webcasting allowing more people than ever to have access to events, the need to make virtual events and streams more accessible is becoming increasingly important. That is why Groovy Gecko is pleased to announce that our live streaming platform, EckoEnterprise,...
Webinars and webcasts are two different types of virtual events that businesses can use to connect with their audience. While the terms are often used interchangeably, there are some key differences between them. In this blog post, we will explain the differences...
Social media video production has become a crucial part of any business's marketing strategy. Video content is increasingly popular and effective in engaging and retaining audiences on social media platforms. In this blog, we will discuss the benefits of social media...
In today's digital age, influencer marketing has become an essential part of any brand's marketing strategy. One of the latest trends in influencer marketing is the use of virtual influencers. So, what exactly is a virtual influencer? A virtual influencer is a...
In today's digital age, video marketing has become an essential tool for businesses of all sizes. With the rise of social media and online streaming platforms, video has become the preferred format for many consumers to consume content. According to a recent survey,...
Virtual events have become increasingly popular as more people have turned to online platforms for their events. Whether it's a virtual conference, webinar, or networking event, one thing that remains constant is the need for sponsorship to help fund the event. In...