They need to organise and leverage their video content and deliver it in a world where the devices they are targeting are constantly changing.In fact they are producing so much content that just creating different formats for all the devices is a considerable investment.
Our solution is the Online Video Platform or OVP.
This Software as a Service product (Saas) allows you to upload all your on-demand master video files to one location where they can be managed centrally. The OVP automatically transcodes these master files into every format you require from PC to tablet, mobile to set top box, saving a significant amount of time.
Each video is treated as a single object that can be marked with sophisticated metadata (such as Title, Description and any other items clients wish to define) and can be allocated to custom defined categories. Videos can also be tagged with free text which can be used for Video Search Engine Optimisation (VSEO).
In the OVP you can create your own custom player to handle playback of your content on all devices. New formats can be retrospectively catered for, you simply add another transcoding profile to your content and the system makes it work, significantly reducing the cost and admin required to support new devices.
The OVP allows you to manage, approve and publish content while controlling things like when it expires, limiting its viewership on a country by country basis or even by IP. The sharing functionality within the player also allows you to easily share the content via other websites and through Social Media.
Web pages can be built, based on video metadata, so that they are dependent on the content uploaded. If video is added to the system, or playlists altered, this is automatically reflected in the web pages without any further content management or development effort.
Overall it reduces the amount of time you spend managing your video resources while ensuring you get the best returns from your content by allowing it to be viewed on all your target platforms.
Kaltura who supplies the back end of our OVP service has over 100,000 clients worldwide and we in turn are their professional services partner in the UK. With a research and development team of over 80, the system is constantly pushing the boundaries of what can be done.
API’s and additional modules allow integration with a wide variety of existing CMS’s and we can help you with everything from a complete video centric site build to simply supporting your web team to implement the system for your site.
Additional modules also allow for simple YouTube integration, SharePoint and Moodle functionality as well as the capability to set up an in-house corporate YouTube so that employees can share their own content.
And of course because this is a 3rd party, open source platform, clients are not tied into us, or any other company, if you wish to make changes to your solution in the future.
To see an example of our OVP work click here