Benefits of Live Streaming for Brands

Mar 3, 2023

The COVID-19 pandemic has accelerated the need for remote work, and video conferences have become the new norm for communication and collaboration. However, not everyone may be familiar with the etiquette involved in video conferencing. To help make your online video conferences successful, we’ve put together a list of things you should do and things you should avoid.


What is live streaming
?

Live streaming refers to the broadcasting of live video content over the internet. Unlike pre-recorded videos, live streaming allows viewers to watch an event as it happens in real-time.

 

Live streaming is made possible through the use of a streaming software or platform. The process begins by capturing the video content using a camera or webcam, which is then encoded and transmitted to the streaming platform via the internet. The streaming platform then sends the content to the viewers, who can watch the live stream from their device.

 

How does live streaming work?

Live streaming is made possible through the use of a streaming software or platform. The process begins by capturing the video content using a camera or webcam, which is then encoded and transmitted to the streaming platform via the internet. The streaming platform then sends the content to the viewers, who can watch the live stream from their device.

 

 

Benefits of live streaming events.

 

1. Stay top of mind with your audience. Live streaming provides an opportunity for businesses to stay top of mind with their audience by creating memorable experiences that leave a lasting impression.

2. Increase brand awareness. Live streaming events can help increase brand awareness by reaching a wider audience.

3. Build on trust and brand loyalty. Live streaming allows brands to showcase their products or services in an authentic way, helping to build trust and brand loyalty.

4. Revenue opportunity. Live streaming events can provide a revenue opportunity for businesses through ticket sales, sponsorships, and partnerships.

5. Live interaction. Live streaming allows for real-time interaction between businesses and their customers.

6. An opportunity to stand out. Live streaming offers an opportunity for businesses to stand out from the competition by creating unique and engaging content.

7. Opportunity to establish credibility and thought leadership in your field. Live streaming events provide a platform for businesses to establish themselves as thought leaders and experts in their field.

8. Connect internally with remote and global teams. Live streaming events can be used to connect with remote and global teams.

9. Increase conversions. Live streaming events can lead to increased conversions by providing viewers with valuable information about the brand’s products or services.

10. Repurpose content. Live streaming events can be repurposed for use on social media, websites, and other marketing channels.

Overall, the benefits of live streaming events are vast, from increasing brand awareness to providing a revenue opportunity. By using a professional service like Groovy Gecko, businesses can take advantage of these benefits and create successful live streaming events.

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