Race For Life At Home
This event was a live streamed alternative to the physical Race For Life’s normally held around the country in support of Cancer Research UK. Due to lockdown restictions amidst Covid-19, Cancer Research wanted to engage people from home while still encouraging physical activity and interaction.
Fundraisers for charities have become increasingly difficult as lockdowns came into place across countries, making in-person events impossible. Cancer Research wanted to live stream celebrity work outs while engaging the live audience with Q&A’s of their personal cancer stories to create an engaging and dynamic experience for people who wanted to be part of Race For Life while at home.
What we did.
This year, we worked with Cancer Research to bring Race For Life to viewers at home. Using our REALM Live Questions tool, we added a pop-up questions box to the live streams which viewers could privately submit to our moderator on-site, which were sorted and then sent to the hosts of the workout and when chosen, featured on a graphic overlay on-screen with the viewer’s avatar. We used the questions tool in a unique way so that the viewers were encouraged to share their cancer stories of people who have survived and loved ones that were lost. We managed the live streams each week, with the first week seeing Jake Quickenden leading a live hiit workout with journalist and personal trainer, James Ingham from each of their homes. In the second week, influencer Deborah James hosted a live family-friendly workout. In the third week, celebrities Chloe Meadows and Deniz Kadri hosted a live hiit session with the 4th week bringing in another hiit session hosted by TV presenter Chloe Madeley.
There’s a suggested donation of £5 to Cancer Research to ‘attend’ the class, and they were able to raise over £800 from just their first stream.
These live streams produced fantastic results with high engagement levels including over 163,000 total views and over 400 comments sent in.