Objectives.
We were tasked with carefully putting together a large, local team to safely produce and direct the concert at the empty cathedral, while our UK streaming team managed the feeds and stream locally from home in the UK. Our number one priority was making sure that everyone on the production crew and the artist on location were all safe in these unprecedented times.
Giuseppe Sala, the mayor of Milan said: “The joyous serenity that usually comes with this day has been greatly troubled by the pandemic that we’re experiencing. I am sure that the extraordinary voice of Bocelli will be the embrace we are missing these days, a strong, special hug capable of warming the heart of Milan, Italy, and the world.”
What we did.
Coordinating our Italian production team including directors, creative directors and producers, it was a challenge to run a full production inside a historically beautiful, old and very fragile location, keeping in mind the restrictions of Coronavirus safety guidelines. With 20+ crew travelling to multiple locations for drone footage, our team was also incredibly flexible and worked long hours leading up to the event to ensure nothing was missed and the high quality stream was delivered seamlessly. Organising insurance for the location, the artists, the public and the crew in multiple languages across dozens of stakeholders in a pandemic scenario and with Italian translations was also a challenge that our team managed quickly.
Behind the closed doors of the cathedral just Andrea Bocelli, organist Emanuele Vianelli and a select few technicians were on-site during the live concert, while our engineers managed the feeds and live stream locally from the UK.
Jake Ward, Sales Director at Groovy Gecko, said: “Many organisations and individuals, including artists, have been eager to reach the public remotely in this very difficult time to offer comfort, entertainment and inspiration, and we were humbled and privileged to have this opportunity to help deliver this breath-taking performance by Andrea Bocelli, to millions on Easter Sunday.” Craig Moehl, Founder and Managing Director of Groovy Gecko, commented “Even though Bocelli is a national hero and treasure, it’s the music that seemed to resonate with so many around the world and it was very touching… It’s heartwarming and a privilege to be involved in such a historic event and help bring relief and a message of hope to so many people around the world.”
The music as recorded live is also now available to download on iTunes.
“I hope you saw Andrea Bocelli on YouTube live at Easter, which just had over 39 million views and it was truly beautiful,”
Sundar Pichai, CEO, Google added.
the results.
The results of this live stream were incredible, with over 121 million impressions and 2.8 million people tuning in live to watch Bocelli’s moving performance. The moving performance set the record for most-watched classical music concert on YouTube, with over 28 million people watching in the first 24 hours and over 41 million views total, at the time of writing.
watch the full stream.
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