Channel 4

Inclusion Festival 2021: Representation Matters

Channel 4 hosted their first ever Inclusion Festival, speaking with people across various industries to look at inclusivity and diversity, particularly within the Black and POC community.

Groovy Gecko produced and live streamed the event, with various live and on-demand content, with all aspects of the event being as accessible as possible. The event had over 1,300 registrations with an average viewing time of 2 hours 15 min and an audience tuning in from 19 countries!

Objectives.

With host and presenter Zeze Millz, Channel 4 wanted their festival to offer a full day of content with In person discussions and virtual guests, celebrating diverse panels about media, challenges within the entertainment and advertising industry. The event focused on the struggles this community faced entering the industry, and celebrating how far industries and Channel 4 have come, along with speakers from other media companies including BBC and ITV.

The event required a fully branded bespoke online platform with a registration page, agenda and live stream channel which would become on-demand immediately after the event finished.

What we did.

We designed and developed the bespoke online platform for the event using our EckoEnterprise software, adhering to their brand guidelines and focusing on ways to make the platform the most accessible, such as making the background colour dark, with white text, which is easier to read for those with visual impairments. We produced and managed the live stream, mixing the live content with pre-recorded content. The event comprised over 10 segments with breaks and live presenters introducing each segment. The most challenging aspect was organising everything needed in less than 8 weeks, which included sourcing a venue that adhered to rigorous accessibility requirements, managing the run of show, organising the set dressing and providing the website design and development. More than 10 crew were on-site with a mix of remote and physical venue streaming involved.

Accessibility was at the core of this broadcast, both as a topic and practically. In sourcing the venues, we needed to ensure there was access for everyone, particularly people with physical disabilities who would be required to enter from back entrances or awkward lifts. We set up audio description for the live webcast as well as having a live BSL signer for the stream. We provided BSL and subtitles on the stream as well as audio description, and when users registered online, there was also an option for them to write in free form text more Information about their requirements, so we could meet any additional needs ahead of the webcast.

the results.

Channel 4 was very pleased with the event’s results and the accessibility of the webcast and venue. The online audience tuned in from over 19 countries and there were over 1,300 registrations for the event.

1,300+

registrations

2hr 15min

average viewing time

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