Oppenheimer Trailer
Objectives.
What we did.
Our first challenge was to understand the social media platform capabilities and whether it was possible to stream a continuous live stream to them. Given our relationships with the social media giants, (many of them clients of ours), we were able to quickly establish that YouTube, Twitter and Twitch (with some specific encoder configuration) would be suitable for this activation. Facebook, which had in the past supported continuous lives, no longer supported the feature and therefore wasn’t an option for this delivery.
Once we had the destination platforms locked down, we then needed to think about the streaming workflow and redundancy we could put in place to ensure an uninterrupted delivery. Our approach was to create streaming hubs at multiple locations meaning we have redundancy on hardware, power and network connectivity. In addition, our developers built an uptime robot health monitoring tool which is constantly checking the stream health on all platforms and in the event of any issues, will trigger a warning to our engineering team to investigate and resolve.
The live stream racked up millions of views in the first few days of going live and continues to pull in impressive viewing figures.
You can check out the dynamic live stream until July 2023…