My Company Meetings

Groovy Gecko help deliver internal live webcasts for Healthcare giant Novo Nordisk.

Groovy Gecko added health care giant Novo Nordisk to its growing stable of pharmaceutical clients and helped deliver their ‘My Company Meeting’ programme to their workforce through our EckoEnterprise platform.

objectives.

Novo Nordisk were looking for a high end, robust turnkey solution for their ‘My Company Meeting’ series of programmes which would cover on-site production, live streaming and a webcasting platform. 

What we did.

Groovy Gecko provided a full end-to-end live stream production which included a 3 camera shoot, audio, vision mixing and adaptive streaming delivered via our customisable EckoEnterprise platform. Our initial discussions with Novo Nordisk centred on 3 event scenarios; fully virtual, hybrid (on-site and online) and fully on-site, meaning Novo had an a la carte menu of options based on their event type. The partnership between Novo and Groovy will see a series of events produced over the next 12 months, each delivered through our customised EckoEnterprise platform so Novo employees will view key company updates through a platform that feels like a natural extension of their own ecosystem. 

As with all newly onboarded clients, a stringent amount of checks took place between our respective engineering and networking teams in the lead up to events to make sure all the relevant domains were tested, whitelisted and viewable to internal company audiences.

The onsite event was a highly engaging presentation which offered viewers the chance to ask questions and engage with polls with the senior management team of Novo Nordisk. Offering engagement tools to an online audience is an incredibly compelling way of making them feel connected to the event when they can’t be there in person and has a positive effect on stream dwell times (the length of time a viewer watches a show for). The event was a great success with the client commenting that they had received ‘excellent feedback’ about the production.

the results.

The online audience reached 150% more people than could physically be in person for the event with a highly impressive video dwell time of over 75% for the live show.