#wheresmollymae

As part of Pretty Little Thing’s 2019 Black Friday campaign, they approached Groovy Gecko to live stream a competition to find hidden unicorns around Manchester city. 

For a chance to win £10,000, viewers roamed Manchester city in search of four hidden unicorns and Molly Mae’s hidden location with clues being revealed on the Facebook live stream by Molly Mae and host.

Objectives.

To manage an interactive Facebook and Twitter live stream that pulled entries from viewers via hashtags in a real-life treasure hunt across Manchester city centre.

What we did.

We did all of the video production as well as the live stream management and moderation of entry winners entering via the Facebook and Twitter live streams.