TESCO X BBH Agency X Black Sheep Studios

TESCO Christmas Party Race

We helped Tesco stream a hilarious and brilliant ‘turkey’ race, where volunteers dressed up as Christmas Turkeys and completed an obstacle course. Fans loved the event as well, with the live stream to Twitter gaining over 800,000 views!

Agency BBH approached us to help bring Tesco’s Christmas campaign to life on Twitter. We produced and live streamed the 5-camera shoot, vision mixing graphic overlays, holding slates and pre-recorded content throughout the live event.


Tesco wanted to create a special Christmas campaign on Twitter in a tournament style Turkey Race. Viewers voted for their favourites, with the chance to win a £50 Tesco voucher. This was live streamed to Tesco’s Twitter and Facebook channels in the run up to the Christmas Holidays. The aim was to get the Tesco Hashtag #StandForJoy trending and drive engagement with the brand. 

What we did.

The live event comprised of two presenters, Tiff Stevenson and Daniel Cook, on set with various competitors racing through the obstacle course behind, where we produced, filmed and live streamed everything to Tesco’s channels. We utilised high-end production equipment including rolling cameras to cope with several moving elements. We had 14 crew, from directors and camera operators to engineers and sound technicians.

Audience engagement came from on-screen prompts to tell people how they could vote for their favourite ‘turkeys’. We deployed our VMIX social scraping tool for BBH to moderate Facebook and Twitter comments centrally. This allowed for real-time engagement with the presenters.

the results.

The Tesco and BBH teams were thrilled with the results of this live stream, with over 800,000 views, thousands of interactions, and 120 winners of the £50 Tesco gift cards. The hashtag #StandForJoy trended to number 2 on Twitter in the UK.


trending topic on Twitter on the day



watch the full stream.

you might also like...

Multinational Oil, Gas and Renewable Energy Company Webcasts
Gareth Malone: Great British Home Chorus
Westminster City Council Live Q&A
Andrea Bocelli: Music For Hope
Scottish Parliament Leaders’ Virtual Questions
Closed Circuit: True Information
Amazon Live Whisky Tasting
Lego Glitch’s Revenge
Lumineers Album Launch
previous arrowprevious arrow
previous arrowprevious arrow
next arrownext arrow
next arrownext arrow