Selfridges x EckoEnterprise

Powering Selfridges’ Internal Live Experiences.

We partnered with Selfridges & Co to support their internal communications with a secure, branded live streaming environment capable of meeting the diverse needs of modern corporate engagement.

background.

Selfridges is a leading global retailer with a dynamic, multi-site organisation. Their internal communications programme spans seasonal campaigns, business updates, and large-scale employee events, all designed to keep teams connected and engaged across the business.

the challenge.

Delivering consistent, high-quality internal communications to multiple locations and audiences presented several challenges:

• Ensuring broadcasts reflected Selfridges’ distinctive brand identity

• Maintaining accessibility and engagement for all employees

• Managing technical delivery without overloading the communications team

• Scaling from small team briefings to large all-hands events

Selfridges needed a high end, secure platform to deliver their internal group communications (we have one of those! EckoEnterprise) and to seamlessly fit into their production workflow (we do that too! See our production services).

What we did.

Selfridges already have a brilliantly talented camera and audio team, so our role on these events was focused on vision mixing, on-site communications, and live streaming, supported by our fully customisable EckoEnterprise platform. From festive campaign launches and business breakfasts to the annual all-hands open house, the platform provided a secure, branded environment that could be tailored for each event while supporting engagement and inclusivity.

We also created a branded microsite that felt fully part of the Selfridges ecosystem, polished, engaging, and instantly recognisable. Over the course of 18+ internal communications events, this has hosted a wide variety of moments, from Lauren Levine and drag performer Johnny Woo joining live, to Allanah Weston’s farewell and introductions of the new leadership team.

With Groovy Gecko managing the technical delivery, including platform customisation, access control, and live streaming, the Selfridges communications team could remain focused on content and audience experience, confident that every broadcast would be seamless, professional, and highly engaging.

the results.

Over the course of this continued partnership, we’ve delivered 18+ internal communications events, each tailored to its audience and objectives. The platform’s reliability, branding, and accessibility features have ensured that every broadcast:

• Feels polished, professional, and on-brand

• Reaches employees wherever they are located

• Strengthens organisational alignment and engagement

EckoEnterprise continues to provide Selfridges with a seamless, secure solution to deliver meaningful internal communications at scale, enhancing employee experience across the business.

watch the full stream.